The Growth of Social Commerce: How It Is Affected by Users’ Privacy Concerns

Ibrahim Mutambik, John Lee, Abdullah Almuqrin, Justin Zuopeng Zhang, Abdullah Homadi

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)725-743
Number of pages19
JournalJournal of Theoretical and Applied Electronic Commerce Research
Volume18
Issue number1
DOIs
StatePublished - Mar 2023
Externally publishedYes

ASJC Scopus Subject Areas

  • General Business,Management and Accounting
  • Computer Science Applications

Keywords

  • behaviour
  • culture
  • e-commerce
  • privacy concerns
  • social commerce
  • social media

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