The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels

Yi Liu, Lei Tao, Yuan Li, Adel I. El-Ansary

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)12-22
Number of pages11
JournalJournal of Business and Industrial Marketing
Volume23
Issue number1
DOIs
StatePublished - 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Channel relations
  • China
  • Distribution channels and markets
  • Distributors
  • Suppliers

Cite this