The impact of attributions about life events on perceptions of foreign products: Contrasts in individualism and collectivism

James H. Leigh, Youngtae Choi

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)41-68
Number of pages28
JournalPsychology and Marketing
Volume24
Issue number1
DOIs
StatePublished - Jan 2007

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

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