The Impact of Event Quality and Psychological Commitment on Fan Attendance in College Basketball Events in the U.S.

Tae Ho Kim, Yong Jae Ko, Yong Chae Rhee

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)182-201
Number of pages20
JournalJournal of Global Sport Management
Volume9
Issue number1
DOIs
StatePublished - 2024

ASJC Scopus Subject Areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Keywords

  • college basketball events
  • commitment
  • event quality
  • Moderating effect
  • revisit intention

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