The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

Guijun Zhuang; Youmin Xi; Adel El-Ansary

doi:10.1080/10466690802014104

The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

Guijun Zhuang, Youmin Xi, Adel El-Ansary

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	185-210
Number of pages	26
Journal	Journal of Marketing Channels
Volume	15
Issue number	2-3
DOIs	https://doi.org/10.1080/10466690802014104
State	Published - 2008
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

Conflict
Guanxi
Marketing channel
Power
Relationship marketing

Access to Document

10.1080/10466690802014104

Cite this

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title = "The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel",

keywords = "Conflict, Guanxi, Marketing channel, Power, Relationship marketing",

author = "Guijun Zhuang and Youmin Xi and Adel El-Ansary",

year = "2008",

doi = "10.1080/10466690802014104",

language = "English",

volume = "15",

pages = "185--210",

journal = "Journal of Marketing Channels",

issn = "1046-669X",

number = "2-3",

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T1 - The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

AU - Zhuang, Guijun

AU - Xi, Youmin

AU - El-Ansary, Adel

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KW - Conflict

KW - Guanxi

KW - Marketing channel

KW - Power

KW - Relationship marketing

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VL - 15

SP - 185

EP - 210

JO - Journal of Marketing Channels

JF - Journal of Marketing Channels

IS - 2-3

ER -

The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

ASJC Scopus Subject Areas

Keywords

Access to Document

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