The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

Guijun Zhuang; Youmin Xi; Adel El-Ansary

doi:10.1080/10466690802014104

The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

Guijun Zhuang
, Youmin Xi
, Adel El-Ansary

Marketing and Logistics

Xi'an Jiaotong University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	185-210
Number of pages	26
Journal	Journal of Marketing Channels
Volume	15
Issue number	2-3
DOIs	https://doi.org/10.1080/10466690802014104
State	Published - 2008

ASJC Scopus Subject Areas

Marketing

Keywords

Conflict
Guanxi
Marketing channel
Power
Relationship marketing

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10.1080/10466690802014104

Cite this

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title = "The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel",

keywords = "Conflict, Guanxi, Marketing channel, Power, Relationship marketing",

author = "Guijun Zhuang and Youmin Xi and Adel El-Ansary",

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language = "English",

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pages = "185--210",

journal = "Journal of Marketing Channels",

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T1 - The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

AU - Zhuang, Guijun

AU - Xi, Youmin

AU - El-Ansary, Adel

PY - 2008

Y1 - 2008

KW - Conflict

KW - Guanxi

KW - Marketing channel

KW - Power

KW - Relationship marketing

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EP - 210

JO - Journal of Marketing Channels

JF - Journal of Marketing Channels

IS - 2-3

ER -

The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel

ASJC Scopus Subject Areas

Keywords

Access to Document

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