| Original language | English |
|---|---|
| Pages (from-to) | 205-224 |
| Number of pages | 20 |
| Journal | Managing Service Quality |
| Volume | 23 |
| Issue number | 3 |
| DOIs | |
| State | Published - May 2013 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Strategy and Management
Keywords
- College basketball events
- Consumer behaviour
- Event quality
- Gender
- Gender difference
- Moderating effect
- Revisit intention
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