The influence of event quality on revisit intention: Gender difference and segmentation strategy

Tae Ho Kim; Yong Jae Ko; Chan Min Park

doi:10.1108/09604521311312237

The influence of event quality on revisit intention: Gender difference and segmentation strategy

Tae Ho Kim, Yong Jae Ko, Chan Min Park

University of Florida

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	205-224
Number of pages	20
Journal	Managing Service Quality
Volume	23
Issue number	3
DOIs	https://doi.org/10.1108/09604521311312237
State	Published - May 2013
Externally published	Yes

ASJC Scopus Subject Areas

Strategy and Management

Keywords

College basketball events
Consumer behaviour
Event quality
Gender
Gender difference
Moderating effect
Revisit intention

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10.1108/09604521311312237

Cite this

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KW - Event quality

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KW - Gender difference

KW - Moderating effect

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The influence of event quality on revisit intention: Gender difference and segmentation strategy

ASJC Scopus Subject Areas

Keywords

Access to Document

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Cite this