The portrayal of women in advertising: An overlooked area of societal marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	577-583
Number of pages	7
Journal	Journal of the Academy of Marketing Science
Volume	4
Issue number	3
DOIs	https://doi.org/10.1007/BF02729770
State	Published - Jun 1976
Externally published	Yes

ASJC Scopus Subject Areas

@article{9013d8d9e7b64e329ec8e704c44d37b1,

title = "The portrayal of women in advertising: An overlooked area of societal marketing",

author = "Brown, \{Stephen W.\} and El-Ansary, \{Adel I.\} and Nancy Darsey",

year = "1976",

month = jun,

doi = "10.1007/BF02729770",

language = "English",

volume = "4",

pages = "577--583",

number = "3",

}

TY - JOUR

T1 - The portrayal of women in advertising

T2 - An overlooked area of societal marketing

AU - Brown, Stephen W.

AU - El-Ansary, Adel I.

AU - Darsey, Nancy

PY - 1976/6

Y1 - 1976/6

UR - https://www.scopus.com/pages/publications/51249188784

UR - https://www.scopus.com/pages/publications/51249188784#tab=citedBy

U2 - 10.1007/BF02729770

DO - 10.1007/BF02729770

M3 - Article

AN - SCOPUS:51249188784

SN - 0092-0703

VL - 4

SP - 577

EP - 583

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 3

ER -