The Role of Luxury in Rituals and Its Transformative Potential for Consumer Well-Being

Courtney Nations Azzari, Charlene A. Dadzie, Stacey Menzel Baker

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)630-639
Number of pages10
JournalJournal of Macromarketing
Volume42
Issue number4
DOIs
StatePublished - Dec 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • consumer culture
  • consumer well-being
  • luxury consumption
  • rites of passage
  • rituals
  • transformative consumer research
  • transformative luxury research

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