The Skinny on Curves for Women

Research output: Chapter or Contribution to BookChapterpeer-review

Abstract

An examination of brands and how they've been advertised in the sport business
Original languageAmerican English
Title of host publicationBranded
Subtitle of host publicationBranding in Sport Business
Place of PublicationDurham, NC
Chapter30
Pages277-283
Edition1st
StatePublished - 2010

Keywords

  • Branding
  • Marketing
  • Sports

Disciplines

  • Business
  • Marketing
  • Sports Studies

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