Abstract
An examination of brands and how they've been advertised in the sport business
Original language | American English |
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Title of host publication | Branded |
Subtitle of host publication | Branding in Sport Business |
Place of Publication | Durham, NC |
Chapter | 30 |
Pages | 277-283 |
Edition | 1st |
State | Published - 2010 |
Keywords
- Branding
- Marketing
- Sports
Disciplines
- Business
- Marketing
- Sports Studies