Abstract
An examination of brands and how they've been advertised in the sport business
| Original language | American English |
|---|---|
| Title of host publication | Branded |
| Subtitle of host publication | Branding in Sport Business |
| Place of Publication | Durham, NC |
| Chapter | 30 |
| Pages | 277-283 |
| Edition | 1st |
| State | Published - 2010 |
Keywords
- Branding
- Marketing
- Sports
Disciplines
- Business
- Marketing
- Sports Studies