The use of conjoint-analysis for measuring preferences in supply chain design

Thomas Reutterer, Herbert W. Kotzab

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)27-35
Number of pages9
JournalIndustrial Marketing Management
Volume29
Issue number1
DOIs
StatePublished - Jan 2000

ASJC Scopus Subject Areas

  • Marketing

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