Original language | English |
---|---|
Pages (from-to) | 27-35 |
Number of pages | 9 |
Journal | Industrial Marketing Management |
Volume | 29 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2000 |
ASJC Scopus Subject Areas
- Marketing
Thomas Reutterer, Herbert W. Kotzab
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 27-35 |
Number of pages | 9 |
Journal | Industrial Marketing Management |
Volume | 29 |
Issue number | 1 |
DOIs | |
State | Published - Jan 2000 |