| Original language | English |
|---|---|
| Pages (from-to) | 27-35 |
| Number of pages | 9 |
| Journal | Industrial Marketing Management |
| Volume | 29 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2000 |
ASJC Scopus Subject Areas
- Marketing
Thomas Reutterer, Herbert W. Kotzab
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 27-35 |
| Number of pages | 9 |
| Journal | Industrial Marketing Management |
| Volume | 29 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jan 2000 |