The yin and yang of introducing a sales culture: The amalgam bank case

Bruce Fortado; Paul A. Fadil

doi:10.1108/CR-10-2013-0079

The yin and yang of introducing a sales culture: The amalgam bank case

Coggin College of Business

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	444-462
Number of pages	19
Journal	Competitiveness Review
Volume	24
Issue number	5
DOIs	https://doi.org/10.1108/CR-10-2013-0079
State	Published - 2014
Externally published	Yes

ASJC Scopus Subject Areas

Business and International Management
General Business,Management and Accounting

Keywords

Banking
Customer service
Human relations
Organizational culture
Sales

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10.1108/CR-10-2013-0079

Cite this

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title = "The yin and yang of introducing a sales culture: The amalgam bank case",

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EP - 462

JO - Competitiveness Review

JF - Competitiveness Review

IS - 5

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The yin and yang of introducing a sales culture: The amalgam bank case

ASJC Scopus Subject Areas

Keywords

Access to Document

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