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The yin and yang of introducing a sales culture: The amalgam bank case

Research output: Contribution to journal › Article › peer-review

Original languageEnglish
Pages (from-to)444-462
Number of pages19
JournalCompetitiveness Review
Volume24
Issue number5
DOIs
StatePublished - 2014

ASJC Scopus Subject Areas

  • Business and International Management
  • General Business,Management and Accounting

Keywords

  • Banking
  • Customer service
  • Human relations
  • Organizational culture
  • Sales

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