Towards a definition of social and societal marketing

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	316-321
Number of pages	6
Journal	Journal of the Academy of Marketing Science
Volume	2
Issue number	2
DOIs	https://doi.org/10.1007/BF02722334
State	Published - Mar 1974
Externally published	Yes

ASJC Scopus Subject Areas

TY - JOUR

T1 - Towards a definition of social and societal marketing

AU - El-Ansary, Adel I.

PY - 1974/3

Y1 - 1974/3

UR - http://www.scopus.com/inward/record.url?scp=51249189444&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=51249189444&partnerID=8YFLogxK

U2 - 10.1007/BF02722334

DO - 10.1007/BF02722334

M3 - Article

AN - SCOPUS:51249189444

SN - 0092-0703

VL - 2

SP - 316

EP - 321

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 2

ER -