"Trust but verify"? The performance implications of verification strategies in trusting relationships

Gregory T. Gundlach; Joseph P. Cannon

doi:10.1007/s11747-009-0180-y

"Trust but verify"? The performance implications of verification strategies in trusting relationships

Gregory T. Gundlach, Joseph P. Cannon

Marketing and Logistics

Colorado State University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	399-417
Number of pages	19
Journal	Journal of the Academy of Marketing Science
Volume	38
Issue number	4
DOIs	https://doi.org/10.1007/s11747-009-0180-y
State	Published - 2010

ASJC Scopus Subject Areas

Business and International Management
Economics and Econometrics
Marketing

Keywords

Distribution
Exchange
Governance
Information
Performance
Trust

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10.1007/s11747-009-0180-y

Cite this

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title = "{"}Trust but verify{"}? The performance implications of verification strategies in trusting relationships",

keywords = "Distribution, Exchange, Governance, Information, Performance, Trust",

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language = "English",

volume = "38",

pages = "399--417",

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AU - Gundlach, Gregory T.

AU - Cannon, Joseph P.

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KW - Exchange

KW - Governance

KW - Information

KW - Performance

KW - Trust

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VL - 38

SP - 399

EP - 417

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 4

ER -

"Trust but verify"? The performance implications of verification strategies in trusting relationships

ASJC Scopus Subject Areas

Keywords

Access to Document

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