Tweet With Them, Not at Them: Social Media Listening as a Form of Student Engagement

Social media and networking tools such as Twitter, Facebook, and Instagram are often used by groups to communicate information to their constituents. Over the past two years, UNF’s Thomas G. Carpenter Library has used its social media accounts not only to communicate, but also to listen. By monitoring keywords, hashtags, and geotags, the Library has kept tabs on what has been said about our services, resources, spaces, staff, and more. The act of listening has also allowed us to begin conversations with our audience, specifically students, in a fun and engaging way. This presentation will share the variety of exchanges and informal data points that have been generated by using social media listening, as well as how the Library plans to move forward.