TY - JOUR
T1 - Unveiling the potential
T2 - exploring the adoption of GenAI and its impact on organizational outcomes
AU - Shao, Jianbing
AU - Ahmad, Hassan
AU - Kamal, Muhammad Mustafa
AU - Butt, Asad Hassan
AU - Zhang, Justin Zuopeng
AU - Alam, Faizan
N1 - Publisher Copyright:
© 2025, Emerald Publishing Limited.
PY - 2025
Y1 - 2025
KW - Artificial intelligence
KW - Business value
KW - Data-driven culture
KW - Employee efficiency
KW - Firm performance
KW - Generative AI
UR - http://www.scopus.com/inward/record.url?scp=105002983120&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=105002983120&partnerID=8YFLogxK
U2 - 10.1108/JMP-06-2024-0434
DO - 10.1108/JMP-06-2024-0434
M3 - Article
AN - SCOPUS:105002983120
SN - 0268-3946
JO - Journal of Managerial Psychology
JF - Journal of Managerial Psychology
ER -