User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

Youngtae Choi; Michael W. Kroff

doi:10.1007/978-3-319-99181-8_174

User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

Youngtae Choi
, Michael W. Kroff

Marketing and Logistics

Research output: Chapter or Contribution to Book › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	535
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-99181-8_174
State	Published - 2018

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

Marketing
Strategy and Management

Access to Document

10.1007/978-3-319-99181-8_174

Cite this

Choi, Y., & Kroff, M. W. (2018). User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 535). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-99181-8_174

User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. / Choi, Youngtae; Kroff, Michael W.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. p. 535 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter or Contribution to Book › Chapter

Choi, Y & Kroff, MW 2018, User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 535. https://doi.org/10.1007/978-3-319-99181-8_174

Choi Y, Kroff MW. User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2018. p. 535. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-99181-8_174

Choi, Youngtae ; Kroff, Michael W. / User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions : An Abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. pp. 535 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inbook{38d701ecb9bf45968fe8a6047076ca59,

title = "User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract",

author = "Youngtae Choi and Kroff, \{Michael W.\}",

note = "Publisher Copyright: {\textcopyright} 2018, Academy of Marketing Science.",

year = "2018",

doi = "10.1007/978-3-319-99181-8\_174",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "535",

booktitle = "Developments in Marketing Science",

}

TY - CHAP

T1 - User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions

T2 - An Abstract

AU - Choi, Youngtae

AU - Kroff, Michael W.

PY - 2018

Y1 - 2018

UR - https://www.scopus.com/pages/publications/85125166910

UR - https://www.scopus.com/pages/publications/85125166910#tab=citedBy

U2 - 10.1007/978-3-319-99181-8_174

DO - 10.1007/978-3-319-99181-8_174

M3 - Chapter

AN - SCOPUS:85125166910

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 535

BT - Developments in Marketing Science

PB - Springer Nature

ER -

User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

Publication series

ASJC Scopus Subject Areas

Access to Document

Other files and links

Fingerprint

Cite this