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Visual analysis of relevant features in customer loyalty improvement recommendation

  • Katarzyna A. Tarnowska
  • , Zbigniew W. Raś
  • , Lynn Daniel
  • , Doug Fowler
  • Univ. of North Carolina-Charlotte

Research output: Chapter or Contribution to BookChapter

Original languageEnglish
Title of host publicationIntelligent Systems Reference Library
Pages269-293
Number of pages25
DOIs
StatePublished - 2018
Externally publishedYes

Publication series

NameIntelligent Systems Reference Library
Volume138
ISSN (Print)1868-4394
ISSN (Electronic)1868-4408

ASJC Scopus Subject Areas

  • General Computer Science
  • Information Systems and Management
  • Library and Information Sciences

Keywords

  • Action rules
  • Feature selection
  • Meta actions
  • NPS
  • Recommender system
  • Semantic similarity
  • Sentiment analysis
  • Visualization

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