Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

Chunsik Lee; Jisu Huh

doi:10.1504/IJIMA.2010.032480

Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	168-198
Number of pages	31
Journal	International Journal of Internet Marketing and Advertising
Volume	6
Issue number	2
DOIs	https://doi.org/10.1504/IJIMA.2010.032480
State	Published - Apr 2010
Externally published	Yes

ASJC Scopus Subject Areas

Marketing

Keywords

E-commerce knowledge
Elaboration likelihood model
Involvement
Online trust
Website trust

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10.1504/IJIMA.2010.032480

Cite this

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title = "Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge",

keywords = "E-commerce knowledge, Elaboration likelihood model, Involvement, Online trust, Website trust",

author = "Chunsik Lee and Jisu Huh",

year = "2010",

month = apr,

doi = "10.1504/IJIMA.2010.032480",

language = "English",

volume = "6",

pages = "168--198",

number = "2",

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AU - Lee, Chunsik

AU - Huh, Jisu

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KW - E-commerce knowledge

KW - Elaboration likelihood model

KW - Involvement

KW - Online trust

KW - Website trust

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M3 - Article

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SN - 1477-5212

VL - 6

SP - 168

EP - 198

JO - International Journal of Internet Marketing and Advertising

JF - International Journal of Internet Marketing and Advertising

IS - 2

ER -

Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge

ASJC Scopus Subject Areas

Keywords

Access to Document

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