“What About People Our Age?” Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students

John H. Parmelee; Stephynie C. Perkins; Judith J. Sayre

doi:10.1177/1558689806298150

“What About People Our Age?” Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students

John H. Parmelee, Stephynie C. Perkins, Judith J. Sayre

School of Communication

University of North Florida

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	183-199
Number of pages	17
Journal	Journal of Mixed Methods Research
Volume	1
Issue number	2
DOIs	https://doi.org/10.1177/1558689806298150
State	Published - Apr 2007

ASJC Scopus Subject Areas

Education
Social Sciences (miscellaneous)
Statistics, Probability and Uncertainty

Keywords

college students
content analysis
focus groups
framing
political advertising

Access to Document

10.1177/1558689806298150

Cite this

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AU - Sayre, Judith J.

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KW - focus groups

KW - framing

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JO - Journal of Mixed Methods Research

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“What About People Our Age?” Applying Qualitative and Quantitative Methods to Uncover How Political Ads Alienate College Students

ASJC Scopus Subject Areas

Keywords

Access to Document

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