What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain

Robert Frankel, Diane A. Mollenkopf, Ivan Russo, B. Jay Coleman, G. Peter Dapiran

Research output: Chapter or Contribution to BookChapterpeer-review

Original languageAmerican English
Title of host publicationLooking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Subtitle of host publicationProceedings of the 2013 World Marketing Congress
DOIs
StatePublished - Jan 1 2016

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)

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