@inbook{612c08f25d554a208aa1fe1016fb442a,
title = "What do we Really Know About What we Know?: The Nature of Relationship Governance in the Reverse Supply Chain",
author = "Robert Frankel and Mollenkopf, {Diane A.} and Ivan Russo and Coleman, {B. Jay} and Dapiran, {G. Peter}",
note = "Inter-organizational relationships have received significant attention in the marketing channels literature (Anderson and Weitz, 1992; Mohr and Spekman, 1994; Morgan and Hunt, 1994). More recently, th",
year = "2016",
month = jan,
day = "1",
doi = "10.1007/978-3-319-24184-5_23",
language = "American English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)",
booktitle = "Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing",
}