What do we Really Know About What we Know?: The Nature of Relationship Governance in the Reverse Supply Chain

Robert Frankel; Diane A. Mollenkopf; Ivan Russo; B. Jay Coleman; G. Peter Dapiran

doi:10.1007/978-3-319-24184-5_23

What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain

Robert Frankel
, Diane A. Mollenkopf
, Ivan Russo
, B. Jay Coleman
, G. Peter Dapiran

Research output: Chapter or Contribution to Book › Chapter › peer-review

Original language	American English
Title of host publication	Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Subtitle of host publication	Proceedings of the 2013 World Marketing Congress
DOIs	https://doi.org/10.1007/978-3-319-24184-5_23
State	Published - Jan 1 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)

Access to Document

10.1007/978-3-319-24184-5_23License: Unspecified

Cite this

Frankel, R., Mollenkopf, D. A., Russo, I., Coleman, B. J., & Dapiran, G. P. (2016). What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)). https://doi.org/10.1007/978-3-319-24184-5_23

What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. / Frankel, Robert; Mollenkopf, Diane A.; Russo, Ivan et al.
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)).

Research output: Chapter or Contribution to Book › Chapter › peer-review

Frankel, R, Mollenkopf, DA, Russo, I, Coleman, BJ & Dapiran, GP 2016, What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. in Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS). https://doi.org/10.1007/978-3-319-24184-5_23

Frankel R, Mollenkopf DA, Russo I, Coleman BJ, Dapiran GP. What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)). doi: 10.1007/978-3-319-24184-5_23

Frankel, Robert ; Mollenkopf, Diane A. ; Russo, Ivan et al. / What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain. Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing: Proceedings of the 2013 World Marketing Congress. 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)).

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What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain

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