@article{b1fdc8c3e6444db99848ab729427cf6e,
title = "What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers",
keywords = "marketing and public policy, policy process, research contributions",
author = "Andrews, \{J. Craig\} and Scot Burton and Gundlach, \{Gregory T.\} and Hill, \{Ronald Paul\} and Jeremy Kees and Netemeyer, \{Richard G.\} and Walker, \{Kristen L.\}",
note = "Publisher Copyright: {\textcopyright} American Marketing Association 2021.",
year = "2022",
month = jan,
doi = "10.1177/07439156211042018",
language = "English",
volume = "41",
pages = "10--33",
journal = "Journal of Public Policy and Marketing",
issn = "0743-9156",
number = "1",
}