@article{442627da05d64484b973971cf7efd03a,
title = "What makes the metaverse lovable? Unveiling the interplay between immersive experiences, engagement and the triangular theory of love",
keywords = "Commitment, Engagement, Experience, Intimacy, Metaverse, Passion, Technology anxiety, Triangular theory of love",
author = "Aman Kumar and Amit Shankar and Abhishek Behl and Zhang, {Justin Z.}",
note = "Publisher Copyright: {\textcopyright} 2025, Emerald Publishing Limited.",
year = "2025",
doi = "10.1108/OIR-08-2023-0427",
language = "English",
}