@article{442627da05d64484b973971cf7efd03a,
title = "What makes the metaverse lovable? Unveiling the interplay between immersive experiences, engagement and the triangular theory of love",
keywords = "Commitment, Engagement, Experience, Intimacy, Metaverse, Passion, Technology anxiety, Triangular theory of love",
author = "Aman Kumar and Amit Shankar and Abhishek Behl and Zhang, \{Justin Z.\}",
note = "Publisher Copyright: {\textcopyright} 2025 Emerald Publishing Limited",
year = "2025",
month = apr,
day = "8",
doi = "10.1108/oir-08-2023-0427",
language = "English",
volume = "49",
pages = "751--771",
number = "4",
}