When hope matters: moderating effects on expectation disconfirmation, trust, and continuance usage in AR fashion apps

Debarun Chakraborty, Justin Z. Zhang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalElectronic Commerce Research
DOIs
StatePublished - Jul 28 2025
Externally publishedYes

ASJC Scopus Subject Areas

  • Economics, Econometrics and Finance (miscellaneous)
  • Human-Computer Interaction

Keywords

  • AR-based fashion apps (ARFA)
  • Continuance intention to use
  • Expectation disconfirmation theory
  • Hope
  • Satisfaction
  • Trusting intention

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