Why we follow: Examining motivational differences in following sport organizations on Twitter and Weibo

Bo Li, Stephen W. Dittmore, Olan K.M. Scott, Wen juo Lo, Sarah Stokowski

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)335-347
Number of pages13
JournalSport Management Review
Volume22
Issue number3
DOIs
StatePublished - Jun 2019
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Organizational Behavior and Human Resource Management
  • Management Science and Operations Research
  • Marketing

Keywords

  • Microblogging
  • Social media
  • Social media motives
  • Twitter
  • Uses and gratifications theory
  • Weibo

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