Abstract
Presents strategies on marketing high school sporting events to increase spectators attendance and revenue. Discussion on admission prices, concessions and merchandise products; Importance of team mascots on adding entertainment in the program; Details of increasing promotions and publicity.
| Original language | American English |
|---|---|
| Pages (from-to) | 50-54 |
| Journal | Scholastic Coach & Athletic Director |
| Volume | 73 |
| Issue number | 6 |
| State | Published - 2004 |
Keywords
- High School Sports
- Marketing
- Methods
- Psychological aspects
- Sports Marketing
- Sports Promoters
Disciplines
- Marketing
- Education
- Psychology
- Sports Studies