Andrew T. Thoeni

Dr. Thoeni is an instructor of marketing and member of the graduate faculty at the University of North Florida who teaches principles of marketing, business analytics, and marketing research. Dr. Thoeni leads Coggin’s Honors in Marketing program and is co-chair of the college’s Marketing Advisory Council. He is actively researching consumer misbehavior, marketing research methods, and analytic applications to marketing. He holds a research doctorate in marketing from Kennesaw State University, Georgia, where he completed a dissertation on strategic segmentation, an MBA from University of North Florida with a concentration in marketing and eCommerce certificate, and a dual bachelor's degree in anthropology and journalism from the University of Florida. 

Previously, Dr. Thoeni co-founded an advanced analytics and data-mining firm focused on the healthcare industry and has more than 30 years’ industry experience in various leadership positions including executive and board experience at large enterprises, small firms, and not-for-profits. Dr. Thoeni advises start-up and start-over companies in areas related to business and marketing analytics, business intelligence, intellectual capital management, and building and using effective data systems.