William Montford is an Assistant Professor of Marketing in the Coggin College of Business. Bill earned his Ph.D. (marketing), MBA, and BS (finance) from Florida State University. His primary research interests lie at the intersection of consumer behavior and public policy. Specifically, his current research examines issues in the context of financial and prosocial decisions. Bill’s work has been published in many leading scholarly journals, including the Journal of Business Research, Journal of Public Policy & Marketing, Journal of Consumer Affairs, International Journal of Consumer Studies and other outlets.  

Before pursuing an academic career, Bill worked for sixteen years in the financial services industry. During his career, he worked for several institutions across a range of industries including portfolio management, investment analysis, personal banking, marketing, and sales and service. 

Bill has taught a variety of marketing courses including Principles of Marketing, Marketing Strategy, Consumer Behavior, and Marketing Research at both the undergraduate and graduate levels.