Young Tae Choi

Marketing, PhD

Developing brand advocacy through brand activities on Facebook
Choi, Y., Kroff, M. W. & Kim, J., 2021, En: Journal of Consumer Marketing. 38, 3, p. 328-338 11 p.
Producción científica: Article › revisión exhaustiva
Influence of Cultural Orientations on Electronic Word-of-Mouth (eWOM) in Social Media
Choi, Y. & Kim, J., may 4 2019, En: Journal of Intercultural Communication Research. 48, 3, p. 292-313 22 p.
Producción científica: Article › revisión exhaustiva
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity
Choi, Y., Thoeni, A. & Kroff, M. W., ene 2 2018, En: Journal of Relationship Marketing. 17, 1, p. 52-70 19 p.
Producción científica: Article › revisión exhaustiva
Testing a Cultural Orientation Model of Electronic Word-of-Mouth Communication: a Comparative Study of U.S. and Korean Social Media Users
Lee, C., Choi, Y. & Kim, J., ene 2018, En: Asian Journal of Communication. 28, 1, p. 74-92 19 p.
Producción científica: Article › revisión exhaustiva
Social media: is this the new organizational stepchild?
Choi, Y. & Thoeni, A., ene 11 2016, En: European Business Review. 28, 1, p. 21-38 18 p.
Producción científica: Article › revisión exhaustiva

Perfil personal