A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	163-176
Número de páginas	14
Publicación	The Journal of Digital and Social Media Marketing
Volumen	7
N.º	2
Estado	Published - 2019

ASJC Scopus Subject Areas

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title = "A Comparative Study of Face-to-Face Word-of-Mouth and Social Electronic Word-of-Mouth",

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author = "Junga Kim and Chunsik Lee",

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AU - Lee, Chunsik

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KW - eWOM

KW - homophily

KW - social media

KW - source credibility

KW - strength of tie

KW - word-of-mouth

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