A model for structuring efficient consumer response measures

Jesper Aastrup; Herbert Kotzab; David B. Grant; Christoph Teller; Mogens Bjerre

doi:10.1108/09590550810883450

A model for structuring efficient consumer response measures

Jesper Aastrup
, Herbert Kotzab
, David B. Grant
, Christoph Teller
, Mogens Bjerre

Vienna University of Economics and Business

Producción científica: Review article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	590-606
Número de páginas	17
Publicación	International Journal of Retail and Distribution Management
Volumen	36
N.º	8
DOI	https://doi.org/10.1108/09590550810883450
Estado	Published - jun 20 2008
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Tourism, Leisure and Hospitality Management
Marketing

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10.1108/09590550810883450

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