@article{fd6adc32d64642b093621cb951a8ca56,
title = "A resource-advantage theory typology of strategic segmentation",
keywords = "Market segmentation, Marketing strategy, Resource-advantage theory, Segmentation analysis, Strategic segmentation, Typology",
author = "Thoeni, \{Andrew T.\} and Marshall, \{Greg W.\} and Campbell, \{Stacy M.\}",
note = "Publisher Copyright: {\textcopyright} 2016, {\textcopyright} Emerald Group Publishing Limited.",
year = "2016",
doi = "10.1108/EJM-08-2015-0585",
language = "English",
volume = "50",
pages = "2192--2215",
journal = "European Journal of Marketing",
issn = "0309-0566",
number = "12",
}