Aggressive and Predatory Pricing: A Framework for Analysis

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@article{5cb1f6fc1d2d495bb0f6ab5287627c36,

title = "Aggressive and Predatory Pricing: A Framework for Analysis",

author = "Guiltinan, \{Joseph P.\} and Gundlach, \{Gregory T.\}",

note = "Publisher Copyright: {\textcopyright} 1996 American Marketing Association.",

year = "1996",

month = jul,

doi = "10.1177/002224299606000306",

language = "English",

volume = "60",

pages = "87--102",

number = "3",

}

TY - JOUR

T1 - Aggressive and Predatory Pricing

T2 - A Framework for Analysis

AU - Guiltinan, Joseph P.

AU - Gundlach, Gregory T.

PY - 1996/7

Y1 - 1996/7

UR - https://www.scopus.com/pages/publications/85107989704

UR - https://www.scopus.com/pages/publications/85107989704#tab=citedBy

U2 - 10.1177/002224299606000306

DO - 10.1177/002224299606000306

M3 - Article

AN - SCOPUS:85107989704

SN - 0022-2429

VL - 60

SP - 87

EP - 102

JO - Journal of Marketing

JF - Journal of Marketing

IS - 3

ER -