Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms

Youngtae Choi

doi:10.1007/978-3-319-11761-4_86

Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms

Youngtae Choi

Marketing and Logistics

Producción científica: Chapter › revisión exhaustiva

Idioma original	English
Título de la publicación alojada	Developments in Marketing Science
Subtítulo de la publicación alojada	Proceedings of the Academy of Marketing Science
Editorial	Springer Nature
Páginas	174
Número de páginas	1
DOI	https://doi.org/10.1007/978-3-319-11761-4_86
Estado	Published - 2015

Serie de la publicación

Nombre	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (versión impresa)	2363-6165
ISSN (versión digital)	2363-6173

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Acceder al documento

10.1007/978-3-319-11761-4_86

Otros archivos y enlaces

Citar esto

Choi, Y. (2015). Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 174). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-11761-4_86

Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. / Choi, Youngtae.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2015. p. 174 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Producción científica: Chapter › revisión exhaustiva

Choi, Y 2015, Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 174. https://doi.org/10.1007/978-3-319-11761-4_86

Choi Y. Alliance Marketing Competence and Technology Sensing in Marketing Alliances: The Performance Implications for Alliance Participant Firms. En Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2015. p. 174. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-11761-4_86

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