An Intelligent omnichannel assortment model to manage webrooming: an optimization approach

Praveen Ranjan Srivastava; Justin Zuopeng Zhang; Prajwal Eachempati; Satyendra Kumar Sharma; Yulong Liu

doi:10.1080/0965254X.2022.2067072

An Intelligent omnichannel assortment model to manage webrooming: an optimization approach

Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Prajwal Eachempati, Satyendra Kumar Sharma, Yulong Liu

Coggin College of Business

Producción científica: Article › revisión exhaustiva

Idioma original	English
Publicación	Journal of Strategic Marketing
DOI	https://doi.org/10.1080/0965254X.2022.2067072
Estado	Accepted/In press - 2022
Publicado de forma externa	Sí

ASJC Scopus Subject Areas

Strategy and Management
Marketing

Acceder al documento

10.1080/0965254X.2022.2067072

Otros archivos y enlaces

Citar esto

@article{6d25b718a2b74a74aef8d7c2b5354538,

title = "An Intelligent omnichannel assortment model to manage webrooming: an optimization approach",

keywords = "COVID-19, Omnichannel, e- commerce, m- commerce, optimization, profitability, retail",

author = "Srivastava, {Praveen Ranjan} and Zhang, {Justin Zuopeng} and Prajwal Eachempati and Sharma, {Satyendra Kumar} and Yulong Liu",

note = "Publisher Copyright: {\textcopyright} 2022 Informa UK Limited, trading as Taylor & Francis Group.",

year = "2022",

doi = "10.1080/0965254X.2022.2067072",

language = "English",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

}

TY - JOUR

T1 - An Intelligent omnichannel assortment model to manage webrooming

T2 - an optimization approach

AU - Srivastava, Praveen Ranjan

AU - Zhang, Justin Zuopeng

AU - Eachempati, Prajwal

AU - Sharma, Satyendra Kumar

AU - Liu, Yulong

PY - 2022

Y1 - 2022

KW - COVID-19

KW - Omnichannel

KW - e- commerce

KW - m- commerce

KW - optimization

KW - profitability

KW - retail

UR - http://www.scopus.com/inward/record.url?scp=85132652747&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=85132652747&partnerID=8YFLogxK

U2 - 10.1080/0965254X.2022.2067072

DO - 10.1080/0965254X.2022.2067072

M3 - Article

AN - SCOPUS:85132652747

SN - 0965-254X

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

ER -