@article{234556ec9bba487eb9e3e42a2dfc08e4,
title = "An Intelligent omnichannel assortment model to manage webrooming: an optimization approach",
keywords = "COVID-19, Omnichannel, e- commerce, m- commerce, optimization, profitability, retail",
author = "Srivastava, \{Praveen Ranjan\} and Zhang, \{Justin Zuopeng\} and Prajwal Eachempati and Sharma, \{Satyendra Kumar\} and Yulong Liu",
note = "Publisher Copyright: {\textcopyright} 2022 Informa UK Limited, trading as Taylor \& Francis Group.",
year = "2022",
month = may,
day = "4",
doi = "10.1080/0965254x.2022.2067072",
language = "English",
volume = "33",
pages = "441--465",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",
number = "3",
}