Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Galen Trail; Don Lee; Stavros Triantafyllidis; Jessica R. Braunstein-Minkove; Ari Kim; Kristi Sweeney; Wanyong Choi; Priscila Alfaro-Barrantes

doi:10.1108/IJSMS-11-2021-0225

Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?

Galen Trail, Don Lee, Stavros Triantafyllidis, Jessica R. Braunstein-Minkove, Ari Kim, Kristi Sweeney, Wanyong Choi, Priscila Alfaro-Barrantes

Leadership, School Counseling and Sport Management

Towson University

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	168-185
Número de páginas	18
Publicación	International Journal of Sports Marketing and Sponsorship
Volumen	24
N.º	1
DOI	https://doi.org/10.1108/IJSMS-11-2021-0225
Estado	Published - ene 17 2023

ASJC Scopus Subject Areas

Business and International Management
Finance
Marketing

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10.1108/IJSMS-11-2021-0225

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title = "Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers?",

keywords = "Consumer behavior, Motives, Needs, Sport consumer attitudes, Values",

author = "Galen Trail and Don Lee and Stavros Triantafyllidis and Braunstein-Minkove, {Jessica R.} and Ari Kim and Kristi Sweeney and Wanyong Choi and Priscila Alfaro-Barrantes",

note = "Publisher Copyright: {\textcopyright} 2022, Emerald Publishing Limited.",

year = "2023",

month = jan,

day = "17",

doi = "10.1108/IJSMS-11-2021-0225",

language = "English",

volume = "24",