Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance

Yulong David Liu; Justin Zuopeng Zhang; Jianwen Zheng; Muhammad Mustafa Kamal

doi:10.1016/j.indmarman.2025.04.003

Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance

Yulong David Liu
, Justin Zuopeng Zhang
, Jianwen Zheng
, Muhammad Mustafa Kamal

Management

Producción científica: Article › revisión exhaustiva

Idioma original	English
Páginas (desde-hasta)	164-174
Número de páginas	11
Publicación	Industrial Marketing Management
Volumen	127
DOI	https://doi.org/10.1016/j.indmarman.2025.04.003
Estado	Published - may 1 2025

ASJC Scopus Subject Areas

Marketing

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10.1016/j.indmarman.2025.04.003Licencia: CC BY

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title = "Artificial intelligence-enabled systems and innovation in B2B firms: The role of strategic agility and decision-making performance",

keywords = "Artificial intelligence-enabled information systems, B2B enterprises, Decision outcomes, Decision-making styles, Innovation performance, Organizational agility",

author = "Liu, \{Yulong David\} and Zhang, \{Justin Zuopeng\} and Jianwen Zheng and Kamal, \{Muhammad Mustafa\}",

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AU - Zheng, Jianwen

AU - Kamal, Muhammad Mustafa

PY - 2025/5/1

Y1 - 2025/5/1

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KW - B2B enterprises

KW - Decision outcomes

KW - Decision-making styles

KW - Innovation performance

KW - Organizational agility

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