@article{6d8b81b27e7049a6b6aa3f326a125868,
title = "Assessment of Event Quality in Major Spectator Sports: Single-Item Measures",
keywords = "Event quality, measurement scale, reliability, single item, sport, validity",
author = "Ko, \{Yong Jae\} and Kwon, \{Hyungil H.\} and Taeho Kim and Chanmin Park and Kangyoung Song",
note = "Publisher Copyright: {\textcopyright} 2021 Global Alliance of Marketing \& Management Associations (GAMMA).",
year = "2023",
doi = "10.1080/24704067.2021.2001353",
language = "English",
volume = "8",
pages = "1008--1024",
number = "4",
}