@inbook{5a100855098442908869129d7d392e99,
title = "Athleisure",
keywords = "Athleisure, Branding, Consumer behavior, Fitness, Lifestyle brands",
author = "Kristi Sweeney and Lee, \{Jason W.\}",
note = "Publisher Copyright: {\textcopyright} The Editor and Contributing Authors Severally 2024. All rights reserved.",
year = "2024",
month = jan,
day = "1",
doi = "10.4337/9781035317189.ch33",
language = "English",
isbn = "9781035317172",
pages = "57--59",
booktitle = "Encyclopedia of Sport Management, Second Edition",
}