TY - JOUR
T1 - Blockchain empowerment
T2 - enhancing consumer trust and outreach through supply chain transparency
AU - Duan, Yanji
AU - Zhu, Qingyun
N1 - Publisher Copyright:
© 2024 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2024/12/2
Y1 - 2024/12/2
KW - Blockchain technology
KW - consumer outreach
KW - consumer trust
KW - supply chain management
KW - supply chain transparency
UR - https://www.scopus.com/pages/publications/85211180432
UR - https://www.scopus.com/pages/publications/85211180432#tab=citedBy
UR - https://www.mendeley.com/catalogue/4004bdb3-2ec3-32e1-a63f-0653afe00571/
U2 - 10.1080/00207543.2024.2434951
DO - 10.1080/00207543.2024.2434951
M3 - Article
AN - SCOPUS:85211180432
SN - 0020-7543
VL - 63
SP - 5358
EP - 5382
JO - International Journal of Production Research
JF - International Journal of Production Research
IS - 14
ER -