@article{24584677c2584a7694ae59c082984980,
title = "Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity",
keywords = "brand loyalty, electronic word of mouth (eWOM), Facebook, social media, social media usage intensity",
author = "Youngtae Choi and Andrew Thoeni and Kroff, \{Michael W.\}",
note = "Publisher Copyright: {\textcopyright} 2018 Taylor \& Francis Group, LLC.",
year = "2018",
month = jan,
day = "2",
doi = "10.1080/15332667.2018.1440140",
language = "English",
volume = "17",
pages = "52--70",
journal = "Journal of Relationship Marketing",
issn = "1533-2667",
number = "1",
}