@article{2ef0b7447ed44caab139cf88c61e4110,
title = "Brand webtoon as sustainable advertising in Korean consumers: A focus on hierarchical relationships",
keywords = "Ad believability, Brand webtoon, EWOM, PAD, PK, Sustainable advertising, Transportation",
author = "Lee, \{Jong Yoon\} and Park, \{Jae Hee\} and Jun, \{Jong Woo\}",
note = "Publisher Copyright: {\textcopyright} 2019 by the authors.",
year = "2019",
month = mar,
day = "1",
doi = "10.3390/su11051364",
language = "English",
volume = "11",
journal = "Sustainability (Switzerland)",
issn = "2071-1050",
publisher = "MDPI",
number = "5",
}