TY - JOUR
T1 - Branded product information search on the Web
T2 - The role of brand trust and credibility of online information sources
AU - Lee, Chunsik
AU - Kim, Junga
AU - Chan-Olmsted, Sylvia M.
PY - 2011/12
Y1 - 2011/12
KW - brand information search
KW - brand trust
KW - online information search
KW - online source credibility
KW - product information search
UR - https://www.scopus.com/pages/publications/84859075638
UR - https://www.scopus.com/pages/publications/84859075638#tab=citedBy
U2 - 10.1080/13527266.2010.484128
DO - 10.1080/13527266.2010.484128
M3 - Article
AN - SCOPUS:84859075638
SN - 1352-7266
VL - 17
SP - 355
EP - 374
JO - Journal of Marketing Communications
JF - Journal of Marketing Communications
IS - 5
ER -