@inbook{ff4e2847bb8c4b53b880d5dff17e8f7b,
title = "Branding",
keywords = "Brand, Brand Association, Brand Equity, Brand Identity, Brand Personality",
author = "Lee, \{Jason W.\}",
note = "Publisher Copyright: {\textcopyright} The Editor and Contributing Authors Severally 2024. All rights reserved.",
year = "2024",
month = jan,
day = "1",
doi = "10.4337/9781035317189.ch68",
language = "English",
isbn = "9781035317172",
pages = "113--117",
booktitle = "Encyclopedia of Sport Management, Second Edition",
}